So, then, the topic of this post is the seeming impossibility of keeping up with all this... stuff!
In my position, I oversee the social networking projects, which includes 5 Facebook pages and a Twitter account. I am also the project manager of our YouTube video series, an on-going series intended to highlight specific programs offered by the university.
Add to that my web tasks. The webmaster is still the webmaster, and it ain't me; however, sans fancy title, the fact remains that I designed, maintain, and create all of the content (graphics and related text included) of the home page, as well as a handful of pages that link from it.
Please don't think for a minute that I don't love what I do. Social media, networking, webbish stuff - that's my passion. Communicating in [insert air quotes here] new and old ways has always been my passion. The discussion -if there were to be an actual discussion- is HOW to manage it all?
I've married the Twitter and Facebook accounts, so there's a nice circular motion of communication going on there. That's good. And I have fantastic collaborations going on that makes it possible for the Facebook pages to be monitored regularly and questions answered, comments responded to. (If it's not a discussion, what's the point, right?)
One tool that has really helped is my iPhone - I can do everything from Tweet to post to Facebook and even update the web page from it. And I've found that HootSuite is really handy for the FB/Twitter cross-postings, as well as the integrated FourSquare app (although I use FourSquare only for personal postings).
So then, if you don't have a full staff or a gaggle of interns at your disposal, how do you keep up with the social networking/media tasks?
